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As Vice President of Marketing and Digital Strategy at School Specialty, Adam Halfmann leads a high-performing team dedicated to driving business success. His experience in marketing and digital strategy enables him to foster a collaborative and innovative environment where team members are empowered to achieve their full potential. By aligning marketing and digital initiatives with the company’s strategic objectives, Halfmann ensures that his team’s efforts contribute directly to School Specialty’s ongoing success.

Halfmann’s commitment to data-driven decision-making and continuous improvement has led to significant achievements in recent years. His initiatives have enhanced customer experiences, accelerated ecommerce growth, and optimized marketing campaign performance. For instance, the Digital Shelf team, established under Halfmann’s leadership, continues to play a vital role in ensuring that School Specialty’s digital commerce experience is aligned with evolving market trends and customer expectations.

Halfmann’s technical expertise in Salesforce, PXM, Ecommerce, Digital Marketing, and Data Analytics positions him as a thought leader in the industry. As a multi-year and multi-session presenter at Dreamforce and Salesforce Connections, as well as the Digital Shelf Institute, Halfmann enjoys sharing how School Specialty effectively leverages these technologies to drive efficiency, optimize performance, and deliver measurable results. Through his mentorship and guidance, Halfmann inspires his team to achieve new heights and contribute to School Specialty’s long-term success.