Amy Veugeler

Vice President  – Marketing

Amy Veugeler is a seasoned marketing leader with a proven ability to proactively uncover strategic solutions that drive businesses and build brands. She brings over 20 years of B2C/B2B marketing experience that spans a variety of disciplines including sales enablement, retail/shopper marketing, CRM/loyalty, digital marketing, social/influencer marketing, brand strategy, consumer promotion, customer journeys, corporate communications, PR, and event marketing.

Prior to coming to School Specialty, Ms. Veugeler led global, national, and regional campaigns across a variety of Fortune 500 companies, and blue-chip brands. She has vast retail/shopper marketing proficiency across grocery, mass, drug, specialty and pureplay retailers.

Ms. Veugeler earned a BS in Psychology from Eastern Illinois University and was a recipient of the School Specialty People Passion Purpose Award in 2020. She has had the honor to be part of esteemed, award-winning teams throughout her career.